We nurture your
idea!
We sit in the middle of Entrepreneurship, Design, Technology and Marketing. The concepts, ideas and success & failure stories of each of these domains provided us with insights for a success oriented approach.
Let’s Start From The Beginning
Major agencies start by asking what services do you need, but we figured out this might not be the best thing to do. Our focus is to put you on the path towards success so it is necessary to understand what you really want to achieve. We ask you some basic (but thought provoking) questions
Why
We really want to know why you are doing what you are doing. What inspires you to think of it or what problem do you want to solve?
How
From the ‘Why’ we know the destination, now comes the part where we define the route. We ask you about the plans, process, strengths, weakness and USP
What
Now comes the tools that you will use to accomplish your plan. This is a question that we answer together. We will brainstorm on tools and techniques that fit perfectly in your plan
Whom
We explicitly define the target audience here. Usually the ‘Why’ question will answer the ‘Whom’ also but at this stage we want to be specific and move from the total addressable towards obtainable market. (Pro tip: start by thinking of first 10 people)
The Target
Once we know your vision and concept it is time to focus on how we define success! Definition of success in the entire lifecycle of a product keeps changing. And it is important to understand what is needed right now. At this point we ask you about the facts, observation and assumptions you made in the while you planning of the current stage. We then do a SWOT analysis which helps us in increasing our chances of success.
The deliverable
By now, we are inspired by your thoughts and immersed into the problem you want to solve. We also know the opportunities that can boost and the threats that can harm us.
We use an agile process and break the project into several phases. After end of each phase there is a deliverable which is meaningful and incremental.
We start small, analyse the response, improve the product and keep adding new features. We plan each deliverable very wisely to maximise opportunities and be tackle the threats.
We start small, analyse the response, improve the product and keep adding new features. We plan each deliverable very wisely to maximise opportunities and be tackle the threats.
Does This Really Work?
Everyone is Inspired
Everyone working on the project feels inspired when they know why they are doing
Better Judgment
We intrinsically know what you will like and we can better decide what kind of plans or designs to create
Shorter time to Market
The first minimal version of your product will be available for launch which the early adopters will be willing to try
Early Detection of Issues
Whether it’s functional or non-functional issue, or some assumptions that are broken; early detection helps in preventing further problems.
Data driven decisions
We can create reports on the basis of user behaviour and make better decisions.
Adapt to environment
In the rapidly changing world it is important to analyse and adapt for growth and survival.