Do I need a website for my business?
How can a website help your business?
If such thoughts are moving around in your brain then probably this article will help you take the right direction.
Let’s see what really happens when we try to finalize a new product, a vendor or a service provider.
Vendor selection process
It is the age of information. The customer takes the buying decision after a lot of research and understanding. And from where does this information comes from? Of course, the Internet. Let’s rewrite the steps:
New vendor selection process
If you think people reach you by calling you, you may be right. But from where do they get the number in the first place, the yellow pages? Wrong! The Internet is the biggest form of advertising now. It’s the new yellow page. Even the Yellow Pages has a website now. In short, if you’re not online you’re not in business. Enabling other potential customers to find you on the World Wide Web is a great way of creating or developing new customers after they have seen your marketing materials.
But, what is a website?
A website is your online office detailing your brand’s story and the products/services you sell. Your brand’s story must be presented so beautifully that people would want to read that. You don’t want to tell so much that they feel overwhelmed or so little they don’t get what they’re looking for. You want to tell just enough so that they feel compelled enough to contact about your services.
On the website, you would want to wow customers with the information you’re sharing or with the product you’re selling.
Even if you’re not selling products online, a website enables new customers to know more about you and your products. Websites are a great way of building trust among customers. Even employees check your website before applying to gauge your company. Having a good website looks more professional.
Now, since websites can be accessed by anyone with an internet connection it can present new customers to you who you would not have reached through a traditional medium because of location limitations. Your website is global from the day one so you can expect international customers too.
But, I digress, a website is important for your business and you should get one now for your business to grow.
More and more people are searching for products online and you would want to be present there. Do you really want the door closed when the opportunity comes knocking?