After reading this post you will be able to answer
Planning and Communication
Before deciding upon building a website you must gather as much information as possible to be shared with your digital agency. The digital agency must have a clear understanding of your company, the nature of your business and the industry you operate in. You must have the answer to following:-
Purpose: What purpose are you trying to achieve through your website- an online presence, sales, lead generation;
Target: The target audience of your product and their demographics;
Features: The kind of functionality you want for your website such as ‘Sign Up/Log In’, ‘File Download’, etc.;
And, most importantly, get the content you want to be put on your website. After all, you know your business better than the agency does. You can think about what you would want the visitor to read about you and note these points. Your website agency can also suggest changes or additions. Then any of you can write the content for the website or hire a third professional content writer to do the job.
From the information gathered in Step (1) the agency will design your website. A basic structure of the website is developed first followed by different pages and sections. In short, a blueprint of your website is made.
At this stage, the agency will begin actual coding and turn the design elements into a real functioning website. The agency will take your content and use it appropriately throughout the website. All the features you requested will be coded at this stage.
Testing your website is crucial to check the functionality and features of the site. This phase also checks whether the website is viewed properly across all the popular browsers and devices (smartphones, tablets and desktops).
After you give your final go-ahead the agency will launch your website. Once the website is live, anyone can access it.
Not every website would require a training phase but a feature-rich website, for example, for an E-commerce site, you would want a few sessions where the agency provides a demo to your team about the functionality.
A website is an on-going process. To keep the website visitors engaged offer them new content or features. Maintenance also includes running routine checks to keep your site free from bugs or errors.
Promoting your website
Building a website is one thing. Bringing users to the website is another. Promotion of your website could be done through –search engine marketing, social media, email marketing, word of mouth and traditional advertising.